The funnel

Every page here was generated, not hand-written.

This section is the working funnel behind Variant A — the direction Fleet chose. It isn't a mockup. It's the actual output of two pipeline runs: a campaign pipeline (landing, thank-you, replay, five emails) and a presentation pipeline (the webinar deck and program outline). Nothing below was typed by a person; a person reviewed and approved it.

Fleet Maull, portrait

This is a demo. No event is really scheduled — September 16, 2026 is a placeholder date. No email has been sent. No email service is connected. No registration form actually registers anyone. Every "Book Fleet" or "Register" link goes to Fleet's real, live fleetmaull.com/speaking page — that part is real; the funnel wrapped around it is a demo.

Artifacts

Six outputs, two pipeline runs

Each tile below opens a self-contained page — the exact HTML the pipeline wrote, styled in the Variant A system.

Presentation pipeline

Webinar Deck

The audition tape — a 24-slide, self-contained HTML deck for the live session Fleet delivers to a prospective buyer's team.

Open the deck

Presentation pipeline

Program Outline

"The Resilience Program Outline" — a three-session lead magnet built to be forwarded to a CFO or CHRO. Print-ready.

Open the outline

Campaign pipeline

Email Sequence

Five drafted emails across a 16-day send window — subject lines, preview text, and full body copy for each.

Open the sequence

Campaign pipeline

Landing Page

The registration page a buyer lands on from an email or ad. Sets up the session as an audition, not a webinar.

Open the landing page

Campaign pipeline

Thank-You Page

What a registrant sees immediately after signing up — confirmation details and a calendar chip.

Open the thank-you page

Campaign pipeline

Replay Page

The post-session page: recording placeholder, share prompt, and the earned biography, held for the end.

Open the replay page

How this was made

Two pipeline runs, one campaign brief

Both pipelines read the same campaign brief as their single source of truth for facts, offer, buyer, and voice — so nothing in the deck contradicts anything in the emails.

Every artifact passed through review gates before it reached this page:

93/100
Brand review
84/100
Marketing review
82/100
Design review

Plus a byte-level artifact contract: each pipeline stage's output path is pinned in the campaign brief, and a verification step asserts every pinned file exists with nonzero content before the run is considered complete. A stage that writes to the wrong place fails the run.